Tokyo City Guide 2026, for WGSN

In-depth city guide created for leading global trend forecaster WGSN, exploring the Japanese capital’s fashion, retail, hospitality, and cultural scenes through a strategy-savvy lens.

Something that came to the fore when compiling this year’s edition: the increasing number of local venues—encompassing fashion retail, hospitality, and more—that are building in a degree of friction to their accessibility.

From the flagship of cult label Everyone (a frequent collaborator with the globally acclaimed A.Presse) to the cafe Hotel Drugs’ Self Care, which riffs playfully on wellness culture, businesses are tenaciously ensuring that their IYKYK locations remain undisclosed online.

I won't break this omertà, but can give you the full experience when you're in town!

Tokyo Guide for WGSN City by City, Aug. 2026.

Photography: Don Kennedy