City guide for global trend forecaster WGSN, exploring the Japanese capital through a strategy-savvy lens.

Research, concierge, and project management for a major restaurant operator’s Tokyo visit.

I visit an uncanny recreation of a cookery school, to experience making shokuhin sanpuru (‘food replicas’).

Profile of indigo dyeing and kasuri weaving artisan Okikazu Maeshiro, for the in-house lifestyle magazine of luxury hotel Halekulani Okinawa.

In-depth features for Panasonic, exploring new dimensions of the company’s relationships with society, customers, and planet.

Travel guide (printed book & online) to Japan’s Yamanashi Prefecture, produced for Yamanashi Prefectural Government. Introducing 140 locations from a ‘transformative travel’ perspective.

Japan-focused consumer insights for some of the world’s biggest brands.

Article about my experience in a flotation tank, discussing the inner exploration these salt water-filled pods can facilitate. I also look at their potential in Japan, where mental and spiritual care remains behind the curve.

Video-rich city guides giving an on-the-ground perspective on Tokyo’s creative scene. For leading global trend forecaster WGSN.

Guide to the contemporary art down scene in Yokohama, a bayside hub of creative activity.

Report examining how Japan’s Gen Z is reshaping consumption in its own image, and revealing how brands can resonate with this values-driven yet conflict-averse cohort.

Feature on photographer Eiji Ohashi, who employs Japan’s ubiquitous vending machines as metaphors for an increasingly atomised and precarious Japanese society.

Guide to Tokyo’s increasingly vibrant Sendagaya neighbourhood, for Time Out Tokyo magazine.

Series of city guides introducing Tokyo from a design-conscious standpoint. For leading global trend forecaster WGSN.

Analysis of how storied Japanese outdoor brand Snow Peak has reinvented itself as a lifestyle label; its ‘noasobi’ vision of customers reintegrating with nature; and more.

Interview with photographer Takehiko Nakafuji, for Tokyo Weekender magazine.

Report on how Japan’s growing single population is reshaping culture and consumption in its own solitary image. For global trend forecaster WGSN.

Travel content for JTA (Japan Tourism Agency), featured across the Explore Hiroshima homepage and a dedicated smartphone app.

How the residences of ultra-high-density Japanese cities hint at near-future trends in the home and interiors sector worldwide. Report for global trend forecaster WGSN.

Branded travel content for Navitime, one of Japan’s most popular app and web-based navigation services.