Snow Peak: Brand Case Study (WGSN)
For the Insight section of global trend forecaster WGSN: across eight pages I break down how Japanese outdoor brand Snow Peak has reinvented itself as a fully fledged lifestyle label without alienating its original audience of camping devotees; its ‘noasobi’ vision of reintegrating with nature and restoring some humanity to urban living; how the company is working to revitalise pockets of depopulated rural Japan; and more.
