City guide for global trend forecaster WGSN, exploring the Japanese capital through a strategy-savvy lens.

Research, concierge, and project management for a major restaurant operator’s Tokyo visit.

Japan-focused consumer insights for some of the world’s biggest brands.

Video-rich city guides giving an on-the-ground perspective on Tokyo’s creative scene. For leading global trend forecaster WGSN.

Report examining how Japan’s Gen Z is reshaping consumption in its own image, and revealing how brands can resonate with this values-driven yet conflict-averse cohort.

Analysis of how storied Japanese outdoor brand Snow Peak has reinvented itself as a lifestyle label; its ‘noasobi’ vision of customers reintegrating with nature; and more.

Report on how Japan’s growing single population is reshaping culture and consumption in its own solitary image. For global trend forecaster WGSN.

How the residences of ultra-high-density Japanese cities hint at near-future trends in the home and interiors sector worldwide. Report for global trend forecaster WGSN.